Public Relations

Our team of public relations professionals equates to 7 major direct to consumer communication, market positioning, communications and public relations disciplines. These include crisis communications, strategic communications, events communications, public affairs and advocacy, development communications, community media, and new media and web development.

Crisis Communication

Alan Peter Cayetano, Senatorial Candidate, 2007 Philippine National Elections

In the 2007 national elections an elaborate plot to make Alan Peter Cayetano lose the Philippine Senate race was implemented. It included fielding a Cayetano namesake. Black propaganda concerning drug trafficking and terrorism, and accusations of being an American citizen landed in major broadsheets and tabloids. Millions of pesos were promised to local government officials who could make Cayetano lose in their respective areas. To address these, a crisis PR communication plan was devised by Mind Bullet to supplement the advertising and on the ground campaigning. It included a running story on: the value of specifically writing Alan Cayetano on the ballot, explaining to the electorate that a nuisance candidate was also running. The PR push likewise identified cost-effective and efficient PR message delivery channels, and magnified the campaign storyline. He eventually won the elections and landed number eight in the rankings and is Senator Alan Peter Cayetano of the Republic of the Philippines from 2007 to 2013.

Strategic Communications

Khaos Super Turbo Charger-Gas Saving Device

It was in 2004 when the Philippines saw a crippling fuel price crisis. It was also at that time a gas-saving device, the Khaos super turbo charger, was introduced to the market. Mind Bullet launched the product through a four months PR campaign covering both local and international media. After the PR run, around 30,000 units were sold locally, and international franchises were awarded covering various continents. The inventor, Mr. Pablo V. Planas, got extensive local and international media exposure including BBC and Wall Street Journal. He was eventually nominated as "Man of the Year" by the Philippine Daily Inquirer, along with President Gloria Macapagal Arroyo and Philippine Movies King, Fernando Poe Jr.

Events Communications

E-Text Gaming Cards, TSSI

E-text gaming cards became prominent by being part of the publicity generated for the Manny Pacquiao - Eric Morales and Manny Pacquio - Oscar Larios boxing matches held in 2006. News materials were written about the two fights, with e-text gaming incorporated in the write-ups as part of a promo that used e-text cards to bet on who would win. Lucky contestants would later on win a total cash prize of P1.5 million pesos based on raffle draws. Press releases were distributed to print media and many landed as banner stories in major broadsheets and tabloids. Appearing in the front page resulted in bonus publicity when the stories were picked up by radio, television, and the internet.

Public Affairs and Advocacy

United Nations Development Program (UNDP)

The United Nations Development Program (UNDP) Philippine office implements various development projects in the country. One aspect the office wanted to improve was the professional media handling of their events and statements. On several major events, Mind Bullet provided UNDP's PR and media management. Among the celebrated activities Mind Bullet handled were the Global Human Development Report Launch (2002) attended by UNDP global administrator Mark Malloch Brown and Nobel Peace Laurette Jose Ramos Horta; visit of Ms. Ana Tibadjuka, Administrator of United Nations Habitat (2003); Green Choice Awards (2003), and the Tapat Palakad Good Governance campaign (2005).

Development Communications

KALAHI-Poverty alleviation program, National Anti-Poverty Commission, Office of the President, Republic of the Philippines

KALAHI or Kapit Bisig Laban sa Kahirapan became the primary poverty alleviation program of President Gloria Macapagal Arroyo when she came to power in 2001. Directly under the Office of the President through the National Anti-Poverty Commission (NAPC), it was a government-private sector-civil society effort at uplifting the lives of the poorest of the poor barangays in the country. Mind Bullet was tasked to provide the development communications support to the program. From 2002 to 2004, a full blown media bureau was embedded at the NAPC. Activities included press and photo release production and distribution, coordination of media coverage for events, press intimacy through one on one interviews, media monitoring and news analysis, production and distribution of popular materials like comics, fans, and brochures, and media sensitivity training on poverty alleviation terminologies.

Community Media

Video documentary is a very powerful tool for advocacy and conscientization. To date, Mind Bullet has produced thirty seven video-documentaries covering environmental issues, poverty alleviation, food security, human rights, and public health. These materials were made to serve the advocacy needs of institutions like the Catholic Bishops Conference of the Philippines, Greenpeace, United Nations Development Program, National Anti-Poverty Commission, Department of Social Welfare and Development, Department of Agrarian Reform, Philippine Coconut Authority, Center for Agrarian Reform and Rural Development, Asia Partnership for Human Development, Misereor-German Bishops Conference. Mind Bullet likewise produced 30 second tv and radio commercials used as public service announcements and advocacies for agencies like the NAPC and UNDP.

New Media and Web Development

Websites are critical in global presence as well as the latest trend in presenting services and markets. Ultimately, a website can be a source of knowledge and interaction among its global users. Using integrated methodologies of traditional and applied research, Mind Bullet explores the intricate system of the world wide web. Mind Bullet handles complete web services from conceptualization, technical production, user and navigation studies and search engine optimization (SEO). The proponents of Mind Bullet's web presence and development has successfully implemented at least 10 websites from 2006 to 2007. Among which are the Promoting English Proficiency (PEP) and the Who Murdered English Campaign (WME) project of the American Chamber of Commerce Philippines (AmCham Philippines) and Makati Business Club (MBC). By creating a user-friendly website, with studies on navigation and establishing active relations with the PEP project proponents, their website has become one of the top searches on the issue of English proficiency in the Philippines.