One-day strategy session

Mind Bullet primarily goes on a journey with our clients towards self-discovery and sense of purpose. After which, we:

translate our learning into a strategic set of activities aimed at standing-out in the market place of ideas, services, or goods;
quantify our learning exercises by pinning down factors of competition that gives real value, the proper market positioning and communication methodologies redounding to sustainable relationships with markets or constituencies.

All in a day.

In order for us to maximize the potential of each journey session, permit us to familiarize about you.

Relevant materials on who you are, what industry you are in, description of your market and competition would be of great help. These may be in the form of personal profiles, brochures, press releases, podcasts, blogs, flyers, marketing kits, websites, videos, etc. Submission two weeks in advance before the scheduled strategy sessions would be fabulous.

After each strategy session, a consolidated report including process documentation, workshop outputs and recommendations will be given to you.

We will provide you with a formal presentation for purposes of clarification and further fine-tuning of strategic recommendations.

It takes about eight days to tidy up things before we are ready to present. On a retainer basis, we are available to provide counsel in the implementation of the recommendations of our strategy session.

Topics to be discussed in the strategy session…

Factors of competition profiling

The factors of competition profiling identifies real value curves which can be leveraged. The strategy session exercise becomes absolutely necessary to narrow the focus in establishing market dominance in existing and new markets.

Market Positioning

After agreeing on the essential factors of competition which provides real value, and likewise deciding to de-emphasize other factors, participants are ready to concentrate on positioning strategies to communicate value. Discussion points include assessing perceptions; identifying key words and phrases which would easily differentiate clients from competitors; and establishing market dominance in an industry or field.

Public Relations

This particular session establishes a strategic public relations plan based on four core communication objectives. First is the development of actual content and story line. Second is to identify the trigger PR activities to launch the campaign. Third is to move into a set of activities to sustain interest and establish relationships with key markets or constituencies. The last component involves managing end game scenarios aimed at favorable action and involvement. At the end of the PR campaign cycle, a sense of community with various stakeholders will have been established.

For further inquries, you may get in touch with Mind Bullet's CEO, Eero Brillantes at ebrillantes@mindbullet.org.